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Analysis

TOURISM 360 The Essential Guide for Assessing Your Community's Tourism Potential

  • Date: September 2011
  • Author: Mike Stolte & Bill Metcalfe
  • Organization: Centre for Innovative and Entrepreneurial Leadership
  • Location: Nelson, British Columbia
  • Entry: Guide

Communities often struggle with tourism. Are we getting the most bang for our buck? Could we do things better? Where can we even start improving things? If you’ve asked any of these questions, this Tourism 360 Guide is for you. It’s written to help you better diagnose what you are doing well and perhaps, not so well, in six critical areas: web-site, social media, branding, creating tourism experiences, sustainable tourism and community vitality. Communities that are doing well in tourism are often doing well in these six areas.

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